When it comes to any business, a product is always judged by its cover. Therefore, the type of packing you select to enclose your product in – no matter what it is, will have a significant impact on the impression it creates with your target audience. And if you’re aiming to reach an audience that appreciates a degree of status and luxury, it’s even more of a priority to succeed with your business. Aside from representing your brand and capturing the eye of your customer, the right packing should also be secure enough to keep your product safe and concealed during transit and shipping. If you’re feeling stuck or overwhelmed by the packaging process, here are some of the most important factors to consider when choosing custom packaging for your business.
The Packaging Size
First and foremost, the packaging size needs to make sense for the size of your product. If it’s too large and bulky, it won’t be taken seriously, and it may also cost you more in shipping fees. This is where custom packaging shines. It can be tailored to your exact specifications to contain your product perfectly without the risk of it moving around or appearing disproportionally compared to the product’s size. It will also keep your shipping expenses to a minimum.
The Packaging Quality
In addition to showcasing your brand and encouraging customers to select your product with an attractive design, packaging quality makes all the difference too. When a customer looks at a product, they will formulate their impression of it in a matter of seconds, contemplating whether it’s worth the effort and their hard-earned money to buy it. If the quality of the package is poor, they’ll take that as a sign that the product will be too. Therefore, it pays to invest in a better quality package option that will help you put your best foot forward right from the get-go. Having an elegant and sophisticated package will automatically attract and entice buyers who associate themselves with those properties too.
Succeeding in business means keeping up or ahead of the trends. And one trend that is rapidly gaining momentum is sustainability. We’re starting to see it in all sorts of products and businesses now, and it’s definitely one trend that will be permanent. So, now is an ideal time to jump on board and show your customers that you care about the environment. Using a sustainable packaging option is the best way to do that. For example, here at Ekan Concepts, we use FSC-certified wood for all our packaging, which not only helps preserve our old-growth forests, but it can also be reused over and over again. Recycled paper, cardboard or anything biodegradable are also good options to explore. Offering something that’s beautiful and sustainable is a win-win for everyone.
Suitability for Transport
Since a majority of items are bought online and shipped across long distances these days, having a sturdy package that can hold up to wear and tear during the shipping process is a must. Without durable materials, you could end up losing out on repeat customers and even paying out of pocket to refund and replace damaged items. Avoid that hassle altogether by ensuring your products will remain safe within their package. And test it out beforehand if need be.
Don’t forget to pay close attention to your budget and determine what is cost-effective. But keep in mind that if you opt for something that is well below market, you could end up paying for it in the long run if it won’t protect your products or appease your audience. Even if better packaging requires a bit more of an initial investment up front, it could save you much more time, money and aggravation over the long term.
When you’re looking for custom packaging boxes that will present your product in the best light, we have you covered at Ekan Concepts. All our packing is made from durable, quality wood that is eco-friendly. It can also be completely tailored to suit your brand in multiple ways. Contact us today to learn more!